The Coffee Ethic

The Coffee Ethic has been a staple of downtown Springfield, Missouri since it started over fifteen years ago. The award-winning coffee bar and roaster embraces the art and science of brewing, strives to serve everyone involved in the coffee process, and operates with sustainability in mind—a philosophy they’ve named Cup, People, Earth.

My partner Alexis Reid and I worked alongside strategist Jesse Tyler of local design studio All True to refresh The Coffee Ethic’s identity, packaging, and print materials. Our redesign of the coffee packaging introduced a combination of classic typography, simple layout, and a spectrum of warm and earthy tones that became the foundation of the new identity. These elements informed all other extensions of the brand, including cup sleeves, cold brew bottle labels, social media, and marketing materials.